Your Sales Representative & Country Manager
for Technology in Germany – Flexible, Interim, Project-Based
30 Years of Experience and a Personal Strong Network
without the need for a full-time hire.
Your Sales Representative & Country Manager in Germany
I’m Uwe Rüttgers, and I personally represent international SME technology companies in Germany. I build customer relationships, open new markets, and accelerate growth.
With nearly 30 years in German business development, I combine deep industry expertise, an extensive personal network, and a founder-led approach that keeps you connected directly to the person driving your success.
Your Contact Person:
Uwe Rüttgers
Representative Office:
Uwe Rüttgers GmbH
Maximilianstraße 13
80539 Munich, Germany
Flexible Engagement
I offer flexible engagement models: whether you need short-term interim leadership, project-based support, or an external partner on a pre-agreed hourly budget, you gain a local presence without committing to a full-time position.
How I Help You Succeed in Germany
Market Entry & Expansion
I guide you through every stage of entering the German-speaking (DACH) market — from strategic planning to winning your first customers.
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Market research and competitive analysis
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Tailored entry strategy for your industry
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Local leadership as your Sales Representative, Country Manager or interim Managing Director
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Building partnerships and distribution channels
Sales & Lead Generation
I run the complete sales process for you in Germany — personally identifying, engaging, and converting high-quality leads.
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Targeted lead generation using my own network
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Sales meetings, presentations, and negotiations
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Deal closure and account development
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Expansion with existing customers and cross-selling
Company Setup & Representation
Whether you need a full German entity or just a credible local presence, I ensure it’s done efficiently and in full compliance.
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Advice on legal structure and compliance (with trusted local legal and tax partners)
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Handling all paperwork, registrations, and licenses
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German business address and local phone number
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Daily operational support and customer care
Industries I Know Best
I work most effectively where I speak the industry’s language — both technically and commercially:
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Industrial Automation
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Mechanical Engineering
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Electrical Engineering & Electronics
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Railway Industry
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Information Technology
Why Work Directly With Me?
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100% Personal Involvement – You work with me, not with an account manager or subcontractor.
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Proven Results – I’ve helped clients grow revenue 20–30% faster based on past projects.
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Industry Credibility – I understand complex technologies and can present them effectively to German decision-makers.
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Extensive Personal Network – Decades of relationships in German industry open doors faster.
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Complete Solution – From market research to daily sales, I cover the entire process.
About Me
I’ve spent my career helping technology companies succeed in Germany. In 1995, I founded opti-sale Marketing GmbH, building it into a leading high-tech sales development firm serving clients such as Oracle, AMD, McAfee, HP, and Juniper Networks. I sold the company in 2007, then shifted my focus in 2008 to personally supporting international SMEs in entering and growing in the DACH market.
Since then, I’ve represented companies from Europe, the Middle East, Asia-Pacific, Africa, and the Americas — always working directly with founders, CEOs, and senior leaders to deliver measurable growth. My promise: no outsourcing, no hand-offs — your success is my personal responsibility.
Technical Expertise Highlights – My technical expertise includes, among others:
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Industry & Manufacturing: e.g., Powder Metallurgy, Heat Treatment, Soft Magnetic Materials/Composites, Metallographic Characterization, Planetary Gearboxes, CNC Machining, Lean Manufacturing
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Automation & Electronics: e.g., Industry 4.0, PLCs, EtherCAT, CANopen, Condition-Based Monitoring, Switchboards, Capacitors for Power Electronics, SCADA, Industrial Robotics
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IT & Software: e.g., IoT, Cloud Computing, DevOps, XFS, Cybersecurity, Artificial Intelligence
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Standards & eMobility: e.g., EN50155, ISO 13485, RoHS, Charging Infrastructure, Energy Management, ISO 9001, IEC 61850
Testimonials
What Clients Say:
“Uwe Rüttgers has been working for Höganäs AB with the responsibility to develop a project portfolio for new business in the DACH region within the area of electromagnetic applications. As a result of his work, several important projects and business connections within a range of applications were created. We were very happy about Mr. Rüttgers’ professional and cooperative approach, and his excellent knowledge of the local market and most important players, as well as his skill to execute activities to support successful project outcomes.”
Lars Hultman, Director Inductor Systems, Höganäs AB (Sweden)
https://www.hoganas.com/
“Uwe Rüttgers has been working for COMTES FHT in the area of sales and consultancy in German-speaking countries. We appreciate his ability to establish and maintain contacts with decision makers at our potential clients. Thanks to his professional approach, we are able to manage our projects in the DACH region efficiently and we are continuously expanding our customer base mainly in Germany and Austria.”—
Pavel Šuchmann, Head of Sales, COMTES FHT a.s. (Czech Republic)
https://www.comtesfht.cz/
“Uwe Rüttgers has worked for OEM Technology Solutions since April 2009 as our European Sales Representative. As an Australian-based technology company, gaining access to the European market requires a specialist sales partner with dedication, skill, strategy, and enthusiasm. Uwe has demonstrated these qualities at all times and helped OEM gain and maintain a fantastic customer base in Europe.”
Richard Gobee, Managing Director, OEM Technology Solutions (Australia)
https://www.duagon.com
“We started cooperating with Uwe Rüttgers in 2018. Our goal was to expand the customer portfolio in the DACH region. After business negotiations with potential customers, success began to show in the form of orders from new customers. Uwe is a professional in all areas of business, and we look forward to further cooperation with him.”
Josef ŠindeláÅ™, Sales Manager, ZEZ SILKO s.r.o. (Czech Republic)
www.zez-silko.cz
“Mr. Uwe Rüttgers helped us improve our website and loyally accompanied us for 4 years in order to introduce our company into the difficult German market. At all times I have found Mr. Rüttgers to be hard-working, conscientious and honest. His deep knowledge and experience in market strategy was the key to reaching our goal.”
Alberto Barbieri, Managing Director, Barbieri Rubber S.r.l. (Italy)
https://www.barbierirubber.it
“We've been working together with Mr. Rüttgers on several business development projects for European companies. It's always been a pleasant and trustful cooperation. Mr. Rüttgers performs all the tasks with high professionalism; his strategic view of the project and his recommendations are realistic, rational and based on actual market conditions. We would definitely recommend cooperation with Mr. Rüttgers to all companies wishing to develop their business in Germany or other European markets.” Irina Voronkina, General Manager, GloBAS Group (U.A.E.)
https://www.globasgroup.com/
“Uwe has deep knowledge in the area of business development in the German market. It was a pleasure to work with him on a short project. I received highly professional guidance on how to develop a strategic sales and marketing plan.”
Sophie Mehrabyan, General Manager, Macadamian (Armenia)
https://www.macadamian.com/
“Uwe Rüttgers is very knowledgeable on how your business can be developed in the German market. If you are attempting to enter the German market, you can spend months researching the legal and financial aspects of establishing a company or partnership, accessing investment programs and adjusting your sales and go-to-market strategy. Uwe can help provide guidance on these challenges based on his knowledge of the German business, finance and government environments to reduce risk and increase your chance of a good outcome. A great guy who is switched on to the pulse of the German business market.”
Ertan Sertcan, Database Developer, Hollard Insurance (Australia)
https://www.hollardcommercial.com.au/
“Uwe was introduced to a client company in Armenia with the specific purpose of assessing the company, developing a strategy, recommending a course of action, and then preparing an operational and longer-term strategic plan for board approval. Uwe completed all of these tasks efficiently, and communicated his proposals clearly. His experience, communication skills and knowledge of the German market made him an expert in his field – exactly what he was contracted for.”
Alex Porter, Chief Executive Officer, Spear Energy (United Kingdom)
https://www.spearpointenergy.com
“Mr. Rüttgers has been working as our sales representative in Germany for the last four years. With his dedication and skillful work, our company was able to gain a new market in Germany in the field of electrical contacts. He is very professional and has a pleasant personality. His cooperation is quite important for our company.”
Dr. Bose, Technical Director, Industria Metaloquímica Kels Ltda. (Brazil)
http://www.kels.com.br/
Let’s Talk About Your German Success Story
If you’re ready to expand into Germany or accelerate your sales in the DACH market, let’s talk. The first conversation is always free, and I’ll give you an honest, practical assessment of your opportunities.
Address: Uwe Rüttgers GmbH, Maximilianstraße 13, 80539 Munich, Germany
Email: info@business-in-germany.biz
Write to me directly!
Use my contact form, and I’ll get back to you as soon as possible.